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Broadcast Newsroom has an interesting article to day, called MySpace Teams with PayPal, Empowering Non-Profits and Political Candidates to Virally Fundraise:
Today’s announcement with MySpace and PayPal makes the fundraising tool available for select non-profit organizations and all presidential candidates to add to their profiles. Each PayPal tool is viral, encouraging friends to copy and add the tools to their MySpace page to show friends the causes they support, encourage donations, and help raise funds. The viral effect of the fundraising can be viewed with a “supporter tree” function which tracks the users who have added the tool to their profiles, and how much each person has raised as a result.
To find out more, go here.
(hat-tip, Mashable!)

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