Digg’s Changes Are A Bust

Digg.com’s recent changes to their website have not earned the numbers they had hoped. In fact, according to Alexis.com Digg is down since introducing the changes and, overall, has dropped considerably since it’s high point one year ago. The graphs below show both the 1 month and 3 year charts for Digg.com

Digg is moving the decks around on the Titanic at this point. They should be commended for introducing new ideas but they have a large fundamental flaw in their system that is sending them into an iceberg of certain death — the bury button.

The bury button is the nuclear bomb on Digg that enables a small group of people to control content and censor those they deem unacceptable. Digg refuses to face this fact. Yet, users of their web site know this is inherently true. Until they get rid of the unfairness in their system, they will eventually end up in the trash heap of come and gone internet sites.