Why Page Rank is Important

June 10, 2008 by Jenn Sierra  
Filed under FHK WebWarriors

FHK’s TXPoet had an article that did really well today, in terms of traffic – most of that traffic was from the search engines. He posted the entire text of Krazy Kucinich’s attempt to impeach our President.

He had a very good scoop, obviously, because he was the first blogger to post the entire text, but another reason the article did so well is that FHK, through trial and error (a LOT of both), has been working very hard on increasing our Google Page Rank score. On a Google Search, as of the time of this writing, FHK is the second result under the search: Kucinich articles of impeachment text (right behind Rep Kucinich’s website). Earlier today, we were second only behind another blogger, that did not have the entire text.

How did we get Page Rank? You get that when other blogs link to you, and when you link within your own blogs to “pillar posts.” It’s also important, as we discussed here, not to leak page rank by linking to blogs that won’t link back or to blogs that Google considers spam…it dilutes your page rank, and lowers your page rank score.

There’s actually a whole career field dedicated to the study of this, called “SEO,” (Search Engine Optimization). The problem, of course, is about the time we figure out how to be successful in this game, Google and the other search engines seem to move the goal posts. It’s almost as if there is an agenda somewhere regarding what information is “legit,” and what isn’t…?

That’s why we need to get more right-thinking people active in this business. If we have the numbers, we’ll be able to influence what information is considered “important,” and “worthy.” Right now, we’re at the mercy of an industry that is not just “social,” in nature, but “socialist.”

Also see: Why Conservatives Need to Geek-Up: Download

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