How to Develop a Social-Networking Profile in Four Easy Steps

(Updated 11/11/08)

Do you have an online presence, or is your online reputation a bit hap-hazzard, with um-teen different ID’s and profiles on who-knows-how-many social networking sites out there? It’s time to get it together, and show some virtual self-respect. Developing an effective online profile takes a little planning and work, but it is not difficult, if you follow these four easy steps.

1. Choose a name.

   This is the name you’re going to use everywhere online, so choose wisely. You can use your own name, of course, but if you have safety and privacy concerns, you may want to choose a pseudonym. I recommend choosing a name that sounds like a real name (i.e., has a first and last name, like “Jenn Sierra”), so that you’ll also be able to use it on sites like Facebook and Linked-In. Alternatively, some social networkers choose a name that reflects their online interests or political stance (e.g., Foehammer, or bamapachyderm).

   Keep in mind, that if the name you choose is too overtly “anti” any group of people, including anti-jihad, it may eventually be banned by some of the more politically correct social networking sites, and/or make you a target for “burying” by the users on those sites. Your courage in choosing such a name is commendable, but you may find that it becomes more tiring than you think to have to continuously “start over” with new user ID’s and profiles.

2. Get a free e-mail account using your new name.

   This can be done through a plethora of e-mail services like g-mail, yahoo, hotmail, etc.. Don’t use your internet service provider (like AOL, or Cox), because if you change providers, you’ll lose your e-mail address. Begin developing a list of contacts and networking with those contacts by e-mail whenever possible.

3. Choose an avatar.

   This is the little picture that will be beside your username nearly everywhere. Choose one you like…it should be a square, and save it to your harddrive or photosharing site in a few different sizes, from 50×50 pixels to about 400×400 pixels.

   Get a “Gravatar,” a globally recognized avatar which will automatically show up when you post on most blogs, and in many discussion forums. Click here, or on the image to the right to view a tutorial on how to get one of these (the tutorial will open in a full-screen).

4. Join social networking sites, using your new e-mail address, avatar, and name.

   …or as close to your name as you can get. The longer the site has been active, the more likely someone has already used that name, so you may have to add a number or a suffix to your user ID on some sites.

   Join networks as you discover them. You will be more active on some networks than others. On some, you’ll simply be reserving your username, but on a few, you’ll be actively developing online networking relationships by participating in voting on articles and especially in the discussions.

   On the more established networks like Facebook and Stumblupon, use the friend-finder feature which checks your e-mail address books for friends that are already using the social networking sites. This helps you develop a friends-list quickly.

And there you go – you have a Web 2.0 presence. Take care of it. Your reputation online is as valuable as your repuation in “real life.”

Update: See Get a Gravatar, by ChrisG of Blogging and New Media

(Also on J.O.B.)