A Right Way and a Wrong Way to ‘Do New Media’

Eric Odom has a good post over at the #dontgo Movement, describing the current conflict between the Republican establishment and the center-right blogosphere. Basically, the Republicans want to control the message and the bloggers won’t be controlled. Odom also has some great advice for how state-level Republican groups can avoid this problem in the future. Here’s an excerpt:

I believe that it can be seen as innocent to misunderstand something such as new media, but I also believe that if you refuse to admit you lack the understanding, and instead assert yourself king of the realm, you FAIL.

As you can see, the Virginia GOP establishment, along with several key GOP insiders, have committed the ultimate new media sin. They did this by attempting to inject themselves into the Virginia blogosphere as a dominate resource that, according to them, will be the “ONLY major Republican blog in all of Virginia”.

[...]

When pitching yourselves as “A project of the Republican Professionals Network”, you should probably be professional enough to consult with actual bloggers to ensure you know the following.

1) A site built by Yahoo Hosting is not ground breaking in new media. In fact, it’s rather archaic.
2) A site with no RSS feeds that claims to be a “blog”… really?
3) A “Helpful Links” page that doesn’t link to a single Virginia blog is not really helping your pledge of being a new media source
4) If you’re going to ask me to volunteer, perhaps you should tell me what I’m volunteering for, and what I can do to help.
5) You should really have a phone number somewhere on your website
6) Admit you were wrong, get over it, and move on

Nuff said…