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Tip for selling over-priced gourmet ice cream in a recession: Try to avoid the ‘ick factor.’

September 2, 2009 by Jenn Sierra  
Filed under For Your Entertainment, zTab

HubbyHubby

Ben & Jerry’s is proudly celebrating the legalization of gay marriage in it’s home state, Vermont, by changing the title of it’s Chubby Hubby ice cream to Hubby Hubby, and including a picture of two grooms on a wedding cake on the packaging label. From the press release:

“It’s not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state”,” said Evan Wolfson, executive director of Freedom to Marry. “Thanks to Ben & Jerry’s, starting those needed conversations has never been sweeter – and thanks to Freedom to Marry, we all now have a great excuse to eat more ice cream.”

Okaaaaay.

Big Dog couldn’t help himself – he came up with some alternate ice cream flavors, and is inviting additional ideas. To join the fun, visit Big Dog’s Weblog: The Ice Cream Social Cause (Locker-room humor warning.)

 

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Comments

2 Responses to “Tip for selling over-priced gourmet ice cream in a recession: Try to avoid the ‘ick factor.’”
  1. James says:
    September 2, 2009 at 2:32 pm

    The first thing I saw when I looked at what kind of ice cream it was… FUDGE.

    You made an ice cream about gays, put two guys on the carton and packed FUDGE into the ice cream… yeah way to go Ben and Jerry!

    Reply
  2. Katie says:
    September 2, 2009 at 9:46 pm

    Thank God I’m on a diet. Plus I prefer real flavors and Coldstone if I want to splurge.

    Reply

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