MajorityConnections: Turn Casual Supporters into Engaged Activists

Jessica, of MajorityConnections, writes:

…One of the most frequent comments I hear from activists is that they don’t understand why they need Facebook, Twitter, Ning, or any other social networking site and yet they can’t seem to get their groups off the ground. A similar lament is that while finding supporters isn’t a problem, getting them to stick around and become part of the organization is. When the success of your group depends on member engagement, fundraising, and spreading a certain message, it’s important that your internet presence give members and potential activists as many avenues for acting as possible.

If you find that your organization has plenty of support, but you’re having trouble transforming your support into action, there’s a good chance your group hasn’t fully embraced Web 2.0. Embracing Web 2.0 means not just creating dynamic websites where information is readily available, but creating campaigns where your activist base can easily interact with the provided information.

You should approach your new media strategy with two overall goals in mind:

• Goal 1: Provide good and timely information
• Goal 2: Create easy methods for engagement

To reach your broad goals of providing good information and making it easy to share that information, your web strategy has to begin with your website and branch out from there….Read the entire report on MajorityConnections >>