Ft. Hard Knox’s page rank just dropped to 4/10 from 5/10 where it has been nearly two years. I think part of that has to do with the fact that we’ve been going through a little transition in the last few months, and have not been posting as much original content that other bloggers want to link to.
However, I was recently contacted by a very active Blogger friend, who has not been “lax” in any sense of that word, with the same problem. After much research, we’re now finding that Google is now using download speed in its algorithm. Slow download speed could result in a lower page rank.
Hmm…might be time to start purging some of those slow-loading non-productive widgets.
BTW, although Google is claiming that this change is part of its new “Caffeine” algorithm, which won’t be rolled out until “after the holidays,” to avoid stressing out bloggers, I think what they meant is that they aren’t going to publicize the change until then. It appears the changes are already being rolled out.
Also see:
- How rank is it?
- What’s my REAL download speed?
- Why Page Rank is Important
- Trackbacks: Win-Win for Bloggers
- Moving from ‘Self Promotion’ to ‘Outreach’ Online
- Using (and Abusing?) rel=”nofollow”to Preserve Page Rank
Welcome to the new Church 2.0 category on Ft. Hard Knox. Here, you will find great resources for any Christian wanting to become more effective in online activism, especially in Church outreach.
If you haven’t already, be sure to download our free .pdf file on Church 2.0.
Finally, if you use a feed reader, you’ll want to add FHK’s Church 2.0 feed to your reading list!
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January 1st, 2010 - 5:16 pm
[...] However, I was recently contacted by a very active Blogger friend, who has not been “lax”…. After much research, we’re now finding that Google is now using download speed in its algorithm. Slow download speed could result in a lower page rank. [...]
January 2nd, 2010 - 10:17 am
Google is definitely dictating how the pages should rank based on speed from what I’m seeing. An entirely text-based page could outrank a quality-driven site which utilizes images and flash. It can be good for user experience as they (Google) advocate speed on web pages just like flipping a magazine however it may not be good for showing relevant and rather useful search results if that’s the case.
January 3rd, 2010 - 1:37 pm
[...] Fort Hard Knox has been similarly hit: Ft. Hard Knox’s page rank just dropped to 4/10 from 5/10 where it has been nearly two years. I think part of that has to do with the fact that we’ve been going through a little transition in the last few months, and have not been posting as much original content that other bloggers want to link to. [...]