Trackbacks: Win-Win for Bloggers

As political conservatives, we’ve learned the importance of linking to other conservative bloggers, to promote conservatism online. Exchanging links helps us increase our own, and other bloggers page rank.

There’s another advantage to linking to other bloggers. If the blogger you’re linking to has “trackbacks” enabled, a link will be posted in that blogger’s comment section, and readers who are interested in related stories will be directed back to your blog.

Some bloggers, such as Ft. Hard Knox, Michelle Malkin, and Patrick Ruffini have featured trackback sections, and other bloggers show the trackbacks as comments. Either way, readers who are researching for information on the topic of your article are able to find you from the blog you have linked to.

Also see:

• Enough Already! We’re Blog UNRolling
• Why Blogrolling is Useless
• Using (and Abusing) rel=”nofollow” to Preserve Page Rank

Why Page Rank is Important

FHK’s TXPoet had an article that did really well today, in terms of traffic - most of that traffic was from the search engines. He posted the entire text of Krazy Kucinich’s attempt to impeach our President.

He had a very good scoop, obviously, because he was the first blogger to post the entire text, but another reason the article did so well is that FHK, through trial and error (a LOT of both), has been working very hard on increasing our Google Page Rank score. On a Google Search, as of the time of this writing, FHK is the second result under the search: Kucinich articles of impeachment text (right behind Rep Kucinich’s website). Earlier today, we were second only behind another blogger, that did not have the entire text.

How did we get Page Rank? You get that when other blogs link to you, and when you link within your own blogs to “pillar posts.” It’s also important, as we discussed here, not to leak page rank by linking to blogs that won’t link back or to blogs that Google considers spam…it dilutes your page rank, and lowers your page rank score. Read more